Team Rituals

When three of Zalando’s B2B and B2E design teams – Zalando Direct, Connected Retail, and Retail Core – merged into one organization, Partner Tech, establishing shared team rituals was a top priority for our Product Design teams. We wanted to focus on bringing our designers together, build emotional connections, be intentional about the culture we'd be shaping in Partner Tech, as well as increasing efficiency.

Contribution

Research, Product design, Prototyping, Usability testing

Key Collaborators

2 Senior product designers, Head of Design

Year

2023

Background

When three of Zalando’s B2B and B2E product design teams – Zalando Direct, Connected Retail, and Retail Core – recently merged into one organization, Partner Tech, establishing shared team rituals was a top priority for Product Designers. Not only was it necessary to optimize efficiency by integrating ways of working, and to bridge the geographical distance between the teams based in Berlin and Helsinki. It was also essential to create an environment supporting all the aforementioned interpersonal factors so that the new team configuration could flourish.

Senior Product Designers Fabiana Alegrio (Connected Retail, Helsinki) and Shubham Shreya (Zalando Direct, Berlin) joined forces for the project, along with Diego Lavecchia (Retail Core, Berlin).

Team Rituals

Background

Read more on the Zalando Product Design blog

Next project

Experience Value Score →